Yahna 24sqm Booth - Beauty Profs Trade Show
Yahna offers products for eyelash extension application within a whimsical, colorful, and distinctive brand universe. At the Beauty Profs trade show, which brings beauty professionals together twice a year in Paris and Marseille, the brand needed to stand out in a hall where everyone is competing for attention. Yahna chose to highlight a magical, fairy-tale world at its booth.
AUKARÉ
expertise
The challenge entrusted to AUKARÉ: create something entirely different within 24 sqm, with a controlled budget and a significant technical constraint: no overhead suspension allowed in the exhibition hall. The signage, which could not be hung from the ceiling, had to be self-supporting while remaining visible from the aisles. Another key requirement: the booth had to be used twice a year, in Paris and Marseille, necessitating a design built for reuse and allowing the client to add her own floral decorations while the AUKARÉ team handled the backlit, whimsical elements. A true exercise in creativity and collaboration.
This approach to reuse is part of a multi-show strategy conceived from the design phase: build once, deploy at every event.
What the team has created
AUKARÉ designed a booth structured into three complementary zones within a 6m x 4m space. In the center, a demonstration area for eyelash extension application. In the background, backlit niches showcase Yahna products while concealing an integrated storage area. On either side, two sales desks frame the central space. The final decoration—flowers, accessories, and whimsical objects—was sourced and installed by the client herself, in collaboration with the AUKARÉ team. This division between the AUKARÉ structure and the client's decor helped keep the budget on track while delivering a complete, immersive world. The on-site result exceeded expectations: the magical theme and unconventional colors generated a significant flow of visitors in a hall where the Yahna booth clearly stood out from all its neighbors.
24
2
exhibitions per year
2
3
Colors & identity
The color palette is intentionally saturated and whimsical: bold colors, warm lighting in the niches, and dense floral decor added by the client. This explosion of color and texture places Yahna in a category of its own. It is not just a decorative choice; it is also a visibility strategy. Visitors looking for something different stop here.
Technical features
The niche lighting is the booth's central technical feature. It transforms each displayed product into a miniature showcase, using direct, warm light that highlights the packaging and textures of the eyelash extension products. The integrated storage behind the niches allows for quick restocking during the show without disrupting the booth or encroaching on the demonstration area.
Visitor experience & journey
The visitor journey was designed in three stages:
1. Long-distance attraction: the colors and whimsical world of the Yahna booth are visible from afar in the hall. The elevated signage ensures the brand name is legible even before the visitor enters the aisle.
2. Invitation to enter: the backlit niches visible from the aisle and the open central demonstration area invite visitors to approach without barriers.
3. Engagement and conversion: the eyelash extension demonstration at the center of the booth creates a natural, prolonged stop, during which the two side desks handle orders and product questions.
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