Trade show calendar 2026-2027

Strategic trade shows to boost your visibility, network, and business. In a landscape where professional events are once again becoming true growth accelerators, trade shows are more than ever prime grounds for visibility, networking, and conversion. But not all trade shows are created equal. Some are excellent for brand image, while others are true lead-generation machines. Some require a spectacular presence, while others demand a highly strategic, relationship-focused approach.

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By
Leslie Bazelot
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May 28, 2026
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10 min read
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In a landscape where professional events are once again becoming true growth accelerators, trade shows are more than ever prime grounds for visibility, networking, and conversion. But not all trade shows are created equal. Some are excellent for brand image, while others are true lead-generation machines. Some require a spectacular presence, while others demand a highly strategic, relationship-focused approach.

At AUKARÉ, we help brands, companies, and B2B players create booth experiences that leave a lasting impression on visitors, generate concrete opportunities, and strengthen brand credibility. This guide is designed as a strategic tool to help you identify the most relevant trade shows based on your sector, target audience, and business goals.

For each trade show, click on the name in the list to access a dedicated page where you will find:

  • An overview of the trade show and its positioning
  • The profiles and personas in attendance
  • Practical information for exhibitors
  • The AUKARÉ team's advice on how to stand out

Please note: The information contained in this article is provided for informational purposes only and was accurate as of the date of publication. Dates, procedures, required documentation, fees, deadlines, and participation terms may be changed by the organizer at any time. Only information provided through the event's official channels is authoritative. Be sure to check for the latest updates with the organizer before taking any action.

EXPO BIOGAZ - Lyon - March 10-11, 2026

Expo Biogaz is the benchmark event for the biogas and biomethane industry in France.

Target audience & personas

Biogas producers, equipment manufacturers, local authorities, investors, and engineering firms.

The AUKARÉ team's advice

Be precise, technical, and focused on concrete solutions. Real-world data and case studies are what convince people here.

Practical information

📍 Eurexpo, Lyon — 📅 March 10-11, 2026 — 🌐 expobiogaz.com

SantExpo - Paris - May 19-21, 2026

The leading trade show for healthcare and medical-social professionals in France.

Target audience & personas

Facility directors, healthcare CIOs, hospital procurement departments, medtech, and institutional representatives.

The AUKARÉ team's advice

Get straight to the point: clear value proposition, concrete evidence, and real-world use cases.

Practical information

📍 Porte de Versailles, Paris — 📅 May 19-21, 2026 — 🌐 santexpo.com

AMIF - Paris - June 2-3, 2026

The major event for mayors, local elected officials, and territorial authority stakeholders.

Target audience & personas

Elected officials, local authorities, technical departments, and public procurement managers.

The AUKARÉ team's advice

Business is built on trust. Keep your message simple, field-oriented, and focused on real-world experience.

Practical information

📍 Porte de Versailles, Paris — 📅 June 2-3, 2026 — 🌐 salon-amif.fr

FIP - Lyon - June 2-5, 2026

The benchmark industrial trade show for process, production, and maintenance professions.

Target audience & personas

Production managers, technical directors, process engineers, maintenance managers.

AUKARÉ team tip

Clarity always wins. Create a seamless booth layout with demonstrations visible from the aisle.

Practical information

📍 Eurexpo, Lyon — 📅 June 2-5, 2026 — 🌐 f-i-p.com

MOBCO - Paris - June 9-11, 2026

Trade show dedicated to work environments, office layouts, and commercial real estate.

Target audience & personas

Architects, space planners, HR directors, workplace managers, developers, designers.

AUKARÉ team tip

Think of your booth as a living space. Visitors come here for inspiration.

Practical information

📍 Paris — 📅 June 9-11, 2026 — 🌐 mobco-expo.com

TOP TRANSPORT EUROPE - Saint-Malo - June 10-11, 2026

B2B business convention dedicated to transport and logistics, featuring pre-scheduled meetings.

Target audience & personas

Shippers, logistics providers, carriers, supply chain managers, and procurement directors.

AUKARÉ team advice

Keep your pitch concise and performance-driven. Every minute counts.

Practical information

📍 Saint-Malo — 📅 June 10-11, 2026 — 🌐 toptransporteurope.com

EUROSATORY - Paris - June 15-19, 2026

The world's leading land defense and security exhibition, with 60,000 professional visitors.

Target audience & personas

Military, defense institutions, manufacturers, cybersecurity experts, and government delegations.

AUKARÉ team advice

Protocol, bilingual materials, and private meeting spaces are non-negotiable.

Practical information

📍 Paris Nord Villepinte — 📅 June 15-19, 2026 — 🌐 eurosatory.com

SIBCA - Grand Palais, Paris - September 1-3, 2026

Low-carbon real estate exhibition focusing on ESG issues, building decarbonization, and transition financing.

Target audience & personas

Developers, investors, architects, local authorities, and sustainable construction stakeholders.

The AUKARÉ team's advice

Visitors are looking for credible solutions. Greenwashing is easy to spot here.

Practical information

📍 Grand Palais, Paris — 📅 September 1-3, 2026 — 🌐 sibca.fr

CANNES YACHTING FESTIVAL - Cannes - September 8-13, 2026

One of Europe's largest boat shows, featuring a high-end international audience.

Target audiences & personas

Manufacturers, shipyards, brokers, investors, and premium clientele.

The AUKARÉ team's advice

Impeccable scenography, premium finishes, and top-tier hospitality. It’s all in the details.

Practical information

📍 Cannes — 📅 September 8-13, 2026 — 🌐 cannesyachtingfestival.com

MAISON&OBJET - Paris - September 10-14, 2026

One of the most influential international trade fairs for decor, design, lifestyle, and art de vivre.

Target audiences & personas

Retail buyers, interior architects, decorators, hospitality professionals, design press, and influencers.

The AUKARÉ team's advice

A complete immersive experience: light, materials, sound, and storytelling must all tell the same story.

Practical information

📍 Paris Nord Villepinte — 📅 September 10-14, 2026 — 🌐 maison-objet.com

IFTM TOP RÉSA - Paris - September 15-17, 2026

The leading trade show for tourism and travel in France.

Target audiences & personas

Travel agencies, tour operators, destinations, hoteliers, and travel tech companies.

Advice from the AUKARÉ team

Travel is sold through projection. Focus on emotional and immersive storytelling.

Practical information

📍 Porte de Versailles, Paris — 📅 September 15-17, 2026 — 🌐 iftm.fr

LES JOURNÉES DU COURTAGE - Paris - September 15-16, 2026

The premier annual event for the brokerage profession in France.

Target audiences & personas

Brokers, insurers, banks, wealth managers, and financial institutions.

Advice from the AUKARÉ team

A premium, credible image and polished meeting spaces. Prepare your appointments before the show.

Practical information

📍 Palais des Congrès, Paris — 📅 September 15-16, 2026 — 🌐 lesjourneesducourtage.com

ACCOUNTANTS CONGRESS - Paris - September 16-18, 2026

The major annual gathering for the accounting profession in France.

Target audience & personas

Chartered accountants, statutory auditors, software publishers, and partners.

AUKARÉ team advice

A demanding and rational audience. Provide real-world demonstrations and ensure your representatives understand the specific constraints of accounting firms.

Practical information

📍 Porte de Versailles, Paris — 📅 September 16-18, 2026 — 🌐 congres.experts-comptables.com

INNOTRANS - Berlin - September 22-25, 2026

The leading international trade fair for transport and mobility technology.

Target audience & personas

Railway operators, transport authorities, manufacturers, local governments, and institutional stakeholders.

AUKARÉ team advice

Flawless multilingual materials and a pre-arranged meeting schedule.

Practical information

📍 Messe Berlin — 📅 September 22-25, 2026 — 🌐 innotrans.de

BATIMAT - Paris - September 28 - October 1, 2026

The leading international trade show for the building and construction industry, featuring over 1,000 exhibitors.

Target audiences & personas

Construction companies, contractors, architects, developers, distributors, and project owners.

Advice from the AUKARÉ team

The volume of leads can be massive. Prepare a strong, highly operational sales team.

Practical information

📍 Porte de Versailles, Paris — 📅 Sept 28 - Oct 1, 2026 — 🌐 batimat.com

INTERCLIMA - Paris - September 28 - October 1, 2026

The leading trade show for climate engineering, energy efficiency, and thermal comfort.

Target audiences & personas

Installers, design offices, HVAC manufacturers, energy providers, specifiers, and distributors.

Advice from the AUKARÉ team

Benefits must be very concrete: kWh saved, costs reduced, and precise ROI.

Practical information

📍 Porte de Versailles, Paris — 📅 Sept 28 - Oct 1, 2026 — 🌐 interclima.com

PATRIMONIA - Lyon - Sept 30 - October 1, 2026

The premier convention dedicated to wealth management, one of the most influential in the sector.

Target audiences & personas

Wealth management advisors, private banks, insurers, family offices, and fintechs.

The AUKARÉ team's advice

Trust is the primary driver. A premium, reassuring image and a polished reception area are essential.

Practical information

📍 Convention Center, Lyon — 📅 Sept 30 - Oct 1, 2026 — 🌐 patrimonia.fr

NOTARIES CONGRESS - Lille - September 30 - October 2, 2026

The premier annual event for the notary profession in France.

Target audiences & personas

Notaries, clerks, legal experts, institutional partners, and industry suppliers.

The AUKARÉ team's advice

Rigor, elegance, and discretion. A minimalist yet polished booth with expert representatives.

Practical information

📍 Lille — 📅 Sept 30 - Oct 2, 2026 — 🌐 congresdesnotaires.fr

MCB BY BEAUTÉ SÉLECTION - Paris - October 10-12, 2026

The must-attend event for professional hairdressing, barbering, and beauty trends.

Target audiences & personas

Hairdressers, barbers, beauty brands, distributors, trainers, and content creators.

AUKARÉ team tip

Booths that are dynamic and create live content win. Think social media photo zones.

Practical information

📍 Porte de Versailles, Paris — 📅 October 10-12, 2026 — 🌐 mcbbybeauteselection.com

PARIS MOTOR SHOW - Paris - October 12-16, 2026

One of the world's most iconic automotive trade shows, with high media visibility.

Target audiences & personas

General public, journalists, distributors, automotive professionals, and mobility stakeholders.

AUKARÉ team tip

Visual impact is everything. Your booth must tell a memorable and Instagrammable story.

Practical information

📍 Porte de Versailles, Paris — 📅 October 12-16, 2026 — 🌐 mondial.paris

COSMETIC 360 - Paris - October 14-15, 2026

Innovation trade show for the perfume and cosmetics industry, held in a premium setting at the Louvre.

Target audiences & personas

Laboratories, beauty brands, packaging experts, R&D, suppliers, and cosmetic investors.

AUKARÉ team tip

Maintain an elegant, futuristic, and consistent image throughout. The venue is premium, and your booth should be too.

Practical information

📍 Carrousel du Louvre, Paris — 📅 October 14-15, 2026 — 🌐 cosmetic-360.com

SIAL PARIS - Paris Nord Villepinte - October 17-21, 2026

One of the world's leading events for food innovation, featuring 7,000 exhibitors.

Target audiences & personas

Distributors, retail, food service, import-export, and international buyers.

The AUKARÉ team's advice

Branding that is recognizable from a distance. Tastings and sensory experiences are practically essential.

Practical information

📍 Paris Nord Villepinte — 📅 October 17-21, 2026 — 🌐 sialparis.com

PARIS GAMES WEEK - Paris - October 22-25, 2026

The premier French event for gaming and pop culture, offering massive digital visibility.

Target audiences & personas

Gamers, publishers, studios, tech players, content creators, and passionate fans.

The AUKARÉ team's advice

Think about social activation even before the show starts. Without a content strategy, you're missing out on half the value.

Practical information

📍 Porte de Versailles, Paris — 📅 October 22-25, 2026 — 🌐 parisgamesweek.com

EQUIPHOTEL - Paris - November 2-5, 2026

The premier event for the hotel, restaurant, and hospitality industry in France.

Target audience & personas

Hoteliers, restaurateurs, hospitality architects, buyers, and operations managers.

AUKARÉ team advice

Design your booth as a living space. What visitors can touch and experience on-site matters more than what is displayed.

Practical information

📍 Porte de Versailles, Paris — 📅 November 2-5, 2026 — 🌐 equiphotel.com

EURONAVAL - Villepinte - November 3-6, 2026

The leading international trade show for naval defense and maritime security.

Target audience & personas

Navies, naval manufacturers, defense contractors, and institutional delegations.

AUKARÉ team advice

Impeccable international-grade materials and private areas for sensitive meetings.

Practical information

📍 Paris Nord Villepinte — 📅 November 3-6, 2026 — 🌐 euronaval.com

PISCINE GLOBAL - Lyon - November 17-20, 2026

Europe's leading trade show for pools, spas, wellness, and outdoor living.

Target audiences & personas

Pool builders, landscapers, architects, spa professionals, hospitality providers, and equipment distributors.

AUKARÉ team advice

Visitors are buying into a lifestyle. Create an immersive and aspirational environment.

Practical information

📍 Eurexpo, Lyon — 📅 November 17-20, 2026 — 🌐 piscine-global.com

BEAUTÉ SÉLECTION - Lyon - November 22-23, 2026

Regional trade show for the beauty, hair, and aesthetics industry.

Target audiences & personas

Beauty salons, hairdressers, nail artists, distributors, trainers, and beauty brands.

AUKARÉ team advice

Live demonstrations and social media content are the two main traffic drivers.

Practical information

📍 Eurexpo, Lyon — 📅 November 22-23, 2026 — 🌐 beauteselection-lyon.com

ALL4PACK - Paris Nord Villepinte - November 24-26, 2026

The benchmark trade show for packaging, wrapping, and logistics solutions.

Target audiences & personas

Manufacturers, FMCG brands, logistics providers, supply chain managers, and distributors.

Advice from the AUKARÉ team

Innovation, sustainability, and product demonstrations. Show how it performs in real-world conditions.

Practical information

📍 Paris Nord Villepinte — 📅 November 24-26, 2026 — 🌐 all-for-pack.com

SMCL - Paris - November 24-26, 2026

The major annual gathering for elected officials and suppliers to French local authorities.

Target audiences & personas

Mayors, local elected officials, technical directors, public procurement managers, and suppliers.

Advice from the AUKARÉ team

Keep messages simple and focused on practical application. What convinces people: use cases, references, and field expertise.

Practical information

📍 Porte de Versailles, Paris — 📅 November 24-26, 2026 — 🌐 salondesmaires.com

ADF CONGRESS - Paris - November 24-28, 2026

The benchmark event for the dental sector in France.

Target audiences & personas

Dentists, dental laboratories, equipment suppliers, and distributors.

Advice from the AUKARÉ team

Technical demonstrations and qualified meetings. Practitioners are looking for clinical evidence.

Practical information

📍 Palais des Congrès, Paris — 📅 November 24-28, 2026 — 🌐 adfcongres.com

SIMI - Paris - December 8-10, 2026

The premier French event for commercial real estate and property investment.

Target audience & personas

Developers, investors, property companies, local authorities, architects, and real estate directors.

Advice from the AUKARÉ team

Your booth should be a hub for building relationships. Use premium reception areas and schedule meetings in advance.

Practical information

📍 Porte de Versailles, Paris — 📅 December 8-10, 2026 — 🌐 salonsimi.com

ENERGAÏA - Montpellier - December 9-10, 2026

A rapidly growing exhibition dedicated to renewable energy and regional energy transition.

Target audience & personas

Energy providers, local authorities, green tech startups, industrial firms, and transition stakeholders.

Advice from the AUKARÉ team

Real data, field feedback, and operational solutions. Visitors are looking for credible partners.

Practical information

📍 Montpellier — 📅 December 9-10, 2026 — 🌐 energaia.fr

MAISON&OBJET - Paris - January 14-18, 2027

January edition, the go-to event for annual launches and the latest decor and design trends.

Target audiences & personas

Retail buyers, interior architects, decorators, hospitality professionals, decor press, and influencers.

The AUKARÉ team's tip

January is the launch edition. Be ready to announce something impactful.

Practical information

📍 Paris Nord Villepinte — 📅 January 14-18, 2027 — 🌐 maison-objet.com

SIRHA LYON - Lyon - January 21-25, 2027

One of the most influential international trade shows for the restaurant, food service, and hospitality industries.

Target audiences & personas

Chefs, restaurateurs, hotel groups, food tech companies, distributors, and international buyers.

The AUKARÉ team's tip

Create a dynamic booth: chef demonstrations, live workshops, and tastings. An on-site video strategy is essential.

Practical information

📍 Eurexpo, Lyon — 📅 January 21-25, 2027 — 🌐 sirha-lyon.com

C!PRINT - Lyon - February 2-4, 2027

The leading trade show for printing, visual communication, marking, and personalization.

Target audiences & personas

Agencies, printers, retail, events, communications, and creatives.

AUKARÉ team tip

Live demonstrations, samples, and material textures. Everything should be tactile and ready to test.

Practical information

📍 Eurexpo, Lyon — 📅 February 2-4, 2027 — 🌐 salon-cprint.com

LES NOUVELLES ESTHÉTIQUES - Paris - February 6-8, 2027

The premier trade show and congress for professional aesthetics, spas, skincare, and wellness.

Target audiences & personas

Salons, spas, estheticians, and skincare and wellness brands.

AUKARÉ team tip

Sensory booth: textures, soft lighting, scents, and comfort. Treatment demos are far more engaging than a sales pitch.

Practical information

📍 Porte de Versailles, Paris — 📅 February 6-8, 2027 — 🌐 nouvelles-esthetiques.com

SALON DU 2 ROUES - Lyon - February 11-14, 2027

One of the largest French events dedicated to motorcycles, mobility, and motorsports.

Target audiences & personas

Motorcyclists, manufacturers, equipment suppliers, accessory brands, enthusiasts, and content creators.

The AUKARÉ team's advice

Energy, immersion, and community. The booth should be an ideal setting for photos and videos.

Practical information

📍 Eurexpo, Lyon — 📅 February 11-14, 2027 — 🌐 salondu2roues.com

WINE PARIS - Paris - February 15-17, 2027

International wine and spirits trade show, global audience, high business potential.

Target audiences & personas

Importers, wine merchants, hospitality professionals, distributors, and international buyers.

The AUKARÉ team's advice

Strong brand storytelling. The tasting experience is central.

Practical information

📍 Porte de Versailles, Paris — 📅 February 15-17, 2027 — 🌐 wineparis.com

PROWEIN - Düsseldorf - March 7-9, 2027

One of the most influential international trade shows for wines and spirits, held in Düsseldorf.

Target audiences & personas

International buyers, importers, international distributors, hospitality professionals, and wine merchants.

The AUKARÉ team's advice

Meeting schedules should be set several weeks in advance. Multilingual materials are essential.

Practical information

📍 Messe Düsseldorf — 📅 March 7-9, 2027 — 🌐 prowein.fr

FRANCHISE EXPO PARIS - Paris - March 13-15, 2027

The leading trade show for franchising and organized retail in France.

Target audience & personas

Franchise candidates, franchisors, investors, and entrepreneurs.

The AUKARÉ team's advice

Human and inspiring messaging. Real franchisee testimonials and documented network figures.

Practical information

📍 Porte de Versailles, Paris — 📅 March 13-15, 2027 — 🌐 franchiseparis.com

PHARMAGORAPLUS - Paris - March 13-14, 2027

The leading trade show for community pharmacy in France.

Target audience & personas

Pharmacists, pharmacy technicians, pharmacy students, laboratories, and suppliers.

The AUKARÉ team's advice

Expertise, clarity, and credibility. Clinical evidence, case studies, and expert points of contact.

Practical information

📍 Porte de Versailles, Paris — 📅 March 13-14, 2027 — 🌐 pharmagoraplus.com

GLOBAL INDUSTRIE - Eurexpo Lyon - March 15-18, 2027

The premier French industrial event: production, subcontracting, innovation, and digital technology.

Target audience & personas

Industrialists, production, subcontracting, engineering, innovation, and technical management.

Advice from the AUKARÉ team

A crystal-clear value proposition and demonstrable ROI. Visitors are here to solve problems.

Practical information

📍 Eurexpo, Lyon — 📅 March 15-18, 2027 — 🌐 global-industrie.com

MIPIM - Cannes - March 15-19, 2027

The world's leading real estate market, a global platform for deal-making and networking in Cannes.

Target audience & personas

International investors, developers, architects, local authorities, and property companies.

Advice from the AUKARÉ team

Relationships are everything. Use a structured networking strategy and schedule meetings weeks in advance.

Practical information

📍 Palais des Festivals, Cannes — 📅 March 15-19, 2027 — 🌐 mipim.com

EUROPROPRE - Paris - March 16-18, 2027

The leading trade show for professional hygiene, cleaning, and multiservices.

Target audiences & personas

Facility managers, cleaning service providers, local authorities, industry professionals, and site managers.

The AUKARÉ team's advice

Save time, boost efficiency, and keep it simple. A hands-on demonstration is worth more than any sales pitch.

Practical information

📍 Porte de Versailles, Paris — 📅 March 16-18, 2027 — 🌐 europropre.com

SITL - Paris - March 23-25, 2027

International trade show for transport, logistics, supply chain, and optimization solutions.

Target audiences & personas

Supply chain managers, carriers, logistics experts, retail, and industry professionals.

The AUKARÉ team's advice

Schedule qualified B2B meetings before the event. Attendees have busy agendas.

Practical information

📍 Porte de Versailles, Paris — 📅 March 23-25, 2027 — 🌐 sitl.eu

FORUM LABO - Paris - March 23-25, 2027

Trade show for laboratory equipment, technologies, and services.

Target audience & personas

Researchers, laboratories, biotech, pharma, and technical managers.

The AUKARÉ team's advice

Educational approach and scientific credibility. Precise technical demonstrations and expert points of contact.

Practical information

📍 Porte de Versailles, Paris — 📅 March 23-25, 2027 — 🌐 forumlabo.fr

JDC GARDEN TRENDS - Marseille - March 23-25, 2027

Trade show dedicated to gardening, outdoor living, and plants.

Target audience & personas

Garden centers, distributors, landscapers, outdoor brands, and major retailers.

The AUKARÉ team's advice

A lush, vibrant, and aspirational booth is far more effective than one filled with brochures.

Practical information

📍 Parc Chanot, Marseille — 📅 March 23-25, 2027 — 🌐 jdcgardentrends.com

LES RENDEZ-VOUS DU COURTAGE - Marseille - March 23, 2027

Key regional event for insurance and credit brokerage professionals.

Target audience & personas

Insurance brokers, credit brokers, insurers, banks, and financial partners.

The AUKARÉ team's advice

Short and punchy format. Clear offer, concise messaging, and ready-to-use sales materials.

Practical information

📍 Palais des Congrès, Marseille — 📅 March 23, 2027 — 🌐 rdvcourtage-marseille.com

SNACK SHOW - Paris - March 24-25, 2027

Trade show dedicated to fast food, snacking, and street food.

Target audiences & personas

Restaurateurs, franchisees, food distributors, equipment suppliers, and snacking industry players.

The AUKARÉ team's advice

Snacking is sold through demos and tastings. A booth without a culinary demonstration is invisible.

Practical information

📍 Porte de Versailles, Paris — 📅 March 24-25, 2027 — 🌐 snackshow.com

BIM WORLD - Paris - March 31 - April 1, 2027

The benchmark event for digital construction, BIM, and smart buildings.

Target audiences & personas

Architects, construction professionals, real estate developers, tech companies, and project owners.

The AUKARÉ team's advice

Innovation and real-world use cases. A hands-on demo station and messaging tailored for all levels of expertise.

Practical information

📍 Paris Expo — 📅 March 31 - April 1, 2027 — 🌐 bim-w.com

BEPOSITIVE - Lyon - March 31 - April 2, 2027

Trade show for energy transition in sustainable building.

Target audience & personas

Energy providers, tradespeople, installers, design offices, and construction industry stakeholders.

AUKARÉ team tip

Concrete, measurable benefits. Cost savings, certifications achieved, and clear ROI.

Practical information

📍 Eurexpo, Lyon — 📅 March 31 - April 2, 2027 — 🌐 bepositive-events.com

INTERMAT - Paris - April 21-24, 2027

International exhibition for construction machinery, materials, and techniques.

Target audience & personas

Construction, heavy machinery, infrastructure, mining, and civil engineering.

AUKARÉ team tip

Large-scale, eye-catching demonstrations. Seeing the machine in action is the ultimate selling point.

Practical information

📍 Paris Nord Villepinte — 📅 April 21-24, 2027 — 🌐 intermatconstruction.com

FOIRE DE PARIS - Paris - April 30 - May 10, 2027

Major public trade show covering multiple sectors: home, lifestyle, gastronomy, innovation, and services.

Target audiences & personas

Consumers, families, private individuals, home, lifestyle, and services.

The AUKARÉ team's advice

Engagement, demonstrations, and direct conversion. Experiences that are tangible or immersive convert significantly better.

Practical information

📍 Porte de Versailles, Paris — 📅 April 30 - May 10, 2027 — 🌐 foiredeparis.fr

SIAE LE BOURGET - Paris - June 14-20, 2027

International Paris Air Show, one of the world's largest events in the sector.

Target audiences & personas

Aeronautics, defense, space, innovation, institutions, and international delegations.

The AUKARÉ team's advice

Flawless technical presentation. Every detail is scrutinized on a global scale.

Practical information

📍 Le Bourget, Paris — 📅 June 14-20, 2027 — 🌐 siae.fr

POLLUTEC - Lyon - October 12-15, 2027

The leading international trade show for environmental solutions and the ecological transition.

Target audiences & personas

Industry, local authorities, energy, environment, and consulting firms.

Advice from the AUKARÉ team

Quantifiable impact data. Visitors are experts who can distinguish between substance and fluff.

Practical information

📍 Eurexpo, Lyon — 📅 October 12-15, 2027 — 🌐 pollutec.com

ARTIBAT - Rennes - October 20-22, 2027

The leading national trade show for construction and building trades.

Target audiences & personas

Craftspeople, construction companies, project owners, distributors, and manufacturers.

Advice from the AUKARÉ team

Practical, hands-on messaging. Craftspeople know their trade; address their real-world challenges.

Practical information

📍 Parc Expo, Rennes — 📅 October 20-22, 2027 — 🌐 artibat.com

PROD&PACK - Lyon - November 16-18, 2027

Trade show dedicated to process and packaging industries, including food processing, cosmetics, and pharmaceuticals.

Target audiences & personas

Food processing, cosmetics, and pharmaceutical manufacturers, production and packaging managers.

The AUKARÉ team's advice

A real-world demo is worth ten catalogs. Focus on production rates, efficiency, and cost reduction.

Practical information

📍 Eurexpo, Lyon — 📅 November 16-18, 2027 — 🌐 prodandpack.com

MILIPOL - Paris - November 16-19, 2027

Global event for homeland security and safety.

Target audiences & personas

Security forces, gendarmerie, police, cybersecurity professionals, and security institutions.

The AUKARÉ team's advice

Maintain a highly professional and understated approach. Use private meeting areas and project an image of rigor.

Practical information

📍 Paris Nord Villepinte — 📅 November 16-19, 2027 — 🌐 milipol.com

SOLUTRANS - Lyon - November 16-20, 2027

European trade show for road transport and commercial vehicles.

Target audiences & personas

Carriers, vehicle manufacturers, logistics, mobility, and fleet operators.

AUKARÉ team advice

Field innovations and tangible operational gains. Consumption, operating costs, sustainability.

Practical information

📍 Eurexpo, Lyon — 📅 November 16-20, 2027 — 🌐 solutrans.fr

WNE - Paris - December 7-9, 2027

World Nuclear Exhibition, the global trade fair dedicated to civil nuclear energy.

Target audiences & personas

Nuclear, energy, heavy industry, institutions, and research stakeholders.

AUKARÉ team advice

Communication must be highly credible and technical. Every claim must be backed by evidence.

Practical information

📍 Paris Nord Villepinte — 📅 December 7-9, 2027 — 🌐 world-nuclear-exhibition.com

BAUMA - Munich - April 3-9, 2028

The world's largest trade fair for construction equipment, with 600,000 visitors and 3,000 exhibitors.

Target audiences & personas

Construction, heavy machinery, infrastructure, mining, civil engineering, and international delegations.

AUKARÉ team advice

Think big. If you can't be seen from a distance, you don't exist at Bauma.

Practical information

📍 Messe München — 📅 April 3-9, 2028 — 🌐 bauma.de

IFAT - Munich - May 29 - June 1, 2028

The world's leading trade fair for water, sewage, waste and raw materials management.

Target audiences & personas

Local authorities, environmental sector, industry, infrastructure, and resource management stakeholders.

AUKARÉ team advice

Sustainable innovation and tangible results. Certifications, field references, and credibility above all.

Practical information

📍 Messe München — 📅 May 29 - June 1, 2028 — 🌐 ifat.de

SOLUTIONSCSE - Multi-city

Traveling trade shows dedicated to CSE representatives and their suppliers, employee benefits, leisure, and services.

Target audiences & personas

CSE representatives, HR managers, leisure, tourism, and employee service providers.

AUKARÉ team advice

Direct and friendly sales approach. Be accessible with a clear offer.

Practical information

📍 Multi-city (Paris, Lyon, Bordeaux…) — 🌐 solutions-cse.org

Participating in a trade show is no longer just about "showing up." Today, professional events have become essential tools for positioning, visibility, and business development. Whether you are preparing for your first trade show or looking to evolve your presence, let's talk !

Find out more about trade fair news and stands

Are you still here? Good news. We’ve got more to share with you. Short, to-the-point articles, written for those who are preparing for a trade fair and setting up their stand but don’t have time to read novels.

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