Olivia Garden Booth - MCB Paris Trade Show - 54m²

Olivia Garden is a professional hairbrush brand that combines vibrant colors, eco-responsibility, and technical performance. For the MCB trade show, the brand switched booth providers for an edition that coincided with the launch of new brush collections featuring saturated colors and highly distinctive packaging. The brand's brief was summarized in one sentence: we show, the distributor across the aisle sells. On the Olivia Garden booth, there wasn't a single product for sale. It was a demonstration ground and a stage.

AUKARÉ
expertise

The challenge entrusted to AUKARÉ: to align with the visual codes of the new brushes within the very architecture of the booth. Olivia Garden packaging plays with bright color dots—red, orange, yellow, pink. These same colors had to be reflected in the flooring, the arches, and the zones, using the specific RAL codes defined by Olivia Garden. Two technical constraints shaped the design: the 4m-diameter self-supporting arches, which could not be suspended, had to stand alone and remain stable despite constant foot traffic. Additionally, the stylist demo areas had to respect precise dimensions to allow for genuine technical demonstrations, with arms raised, using mannequin heads and seated clients.

This booth illustrates a simple truth: a custom-built booth allows you to integrate product codes into the architecture itself, not just in printed visuals.

Superficy

54m2

Industry

Beauty, professional hairdressing

Trade fair

MCB Trade Show, Paris

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What the team has created

AUKARÉ designed a booth structured around two large self-supporting arches, in red and pink, which frame the main entrance and define a silhouette recognizable from the MCB aisles. Between these two arches, a 4m-diameter double-sided circular sign suspended overhead displays the Olivia Garden logo. On the floor, zone demarcation using colored dots—matching the exact codes of the brushes on display—structures the flow without the need for partitions: the demo areas, the reception zone, and the social media activation zone are identifiable on the floor before the visitor even enters. Four double-sided stylist demonstration stations are equipped with custom pedestals holding the products, with a stylist chair in front of each station. A podium area dedicated to shows, a photocall wall at the back of the booth featuring the repeating "OLIVIA GARDEN" typography on a white background, and a wheel-of-fortune kiosk for social media activation complete the setup. Ambassador stylists performed demonstrations in front of the booth all day long. The industrial yellow furniture and gray seats provided by AUKARÉ complement the Olivia Garden chairs supplied by the partner distributor.

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freestanding arches

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custom double-sided styling stations

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suspended circular sign

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typographic photo wall

Architecture & materials
The two large self-supporting arches are the structural elements of the booth. The challenge was twofold: to make them stand without suspension and to give them enough visual presence to be seen from the cross-aisles in a very dense MCB hall. The chosen solution is a painted MDF structure on a weighted foundation, invisible from the outside, which ensures stability despite the size. The product demonstration pedestals are custom-built to perfectly accommodate the working dimensions of a stylist during a demo: countertop height, space between the station and the chair, and product access.
Colors & identity
The booth's palette is derived directly from Olivia Garden packaging: bright red, burnt orange, powder pink, and bright yellow. The RAL codes were provided by the brand and matched to the exact shade on all painted surfaces. The floor dots, using these same colors as circular flat tints on a white background, constitute the booth's most original signage system: the floor color tells the visitor where they are and what they are doing there, without the need for signs or displays. In a hair salon environment where the floor is often ignored, the decision to treat it as a full-fledged communication surface is the project's most unexpected and effective choice.
Technical features
The double-sided suspended circular sign is the booth's high-visibility feature. Its circular shape, unusual in a hall dominated by rectangular signs, catches the eye from adjacent aisles and creates a landmark identifiable from a great distance. The wheel-of-fortune kiosk functions as an autonomous activation: the visitor spins, wins an Olivia Garden prize, and spontaneously generates social media content. This feature acted as a traffic generator.
Visitor experience & journey
Long-distance attraction: the two bright red and pink arches create an immediately recognizable signature in a hall where hair industry booths mostly rely on rectilinear structures. The overhead circular sign ensures the logo is visible from a great distance.
Invitation to enter: no entrance counter, no barriers. The stylist chairs visible from the aisle, the ambassador stylists working live, and the wheel-of-fortune kiosk create three simultaneous points of interest that each generate their own flow of visitors.
Engagement and conversion: the visitor can sit as a client for a demonstration, watch the podium shows, spin the wheel of fortune, or take photos in front of the typographic wall. Every mode of interaction leaves a mark. And the distributor across the aisle closes the sale while the Olivia Garden booth has done all the educational work regarding the tools (brushes).