Levantina 60sqm Booth - Paysalia Trade Show
Levantina caters to architects, landscape designers, and outdoor planning professionals in search of high-end natural stone. At Paysalia, the leading trade show for landscaping and urban design, the brand needed to make the material itself the selling point, without a long sales pitch coming between the visitor and the stone.
AUKARÉ
expertise
The challenge entrusted to AUKARÉ: showcase as much natural stone as possible within 60m², using just enough woodwork to highlight it. A custom natural stone bar, stone flooring, and a 5m display wall with large wooden arches where the client's stones are embedded, all surrounded by soft, diffused lighting. The stand had to remain understated, never overwhelmed by the material it displays. A classy showcase rather than a sales pitch.
This type of material-focused approach is part of a strategy custom stand where every design decision serves the exhibited product first.
What the team has created
AUKARÉ built the stand around a 5m display wall, punctuated by large wooden arches into which the client's stones are fitted, highlighted by diffused peripheral lighting. The floor, also made of natural stone, becomes a second display area: there is no need for extra seating, as the material speaks for itself under the visitor's feet. A custom natural stone bar, illuminated by LED under-lighting, serves as a meeting point, complemented by a pedestal-style totem display for other product references. Two signs accompany the setup: raised PVC letters backlit from above, and additional signage using cut adhesive vinyl.
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Architecture & materials
Natural stone is the primary material of the stand, not a decorative accessory: it covers the floor, the bar, and the arches of the display wall. The woodwork, intentionally understated, serves only as a support—arches to frame the samples, a screen to hold the sign. There is no traditional closed storage area: only the bar and a low cabinet conceal storage, leaving the rest of the space entirely dedicated to the exhibition. One technical aspect defined the project: some stones had to be cut on-site to adjust the flooring to the exact dimensions of the stand.
Colors & identity
No brand colors compete with the stone. The light wood of the arches and screen, the white of the stand background, and the natural tones of the stone itself create a neutral, mineral palette designed so that each product reference remains legible without chromatic interference. It is the texture, not the color, that does the work of differentiation in the hall.
Technical features
Peripheral LED lighting highlights each stone embedded in the arched wall, transforming the display into an almost museum-like showcase. A second LED line, integrated under the bar, extends this lighting treatment to the counter. The display wall is complemented by digital communication on a screen on one side of the arch, and adhesive branding on the other, allowing the brand message to evolve without altering the stone structure.
Visitor experience & journey
The journey was designed in three stages:
1. Long-distance attraction: the wood and stone arched wall, topped with the raised-letter sign, stands out from the more landscaped or colorful outdoor design stands at the show, signaling Levantina as a player in raw materials.
2. Invitation to enter: the pedestal totem at the front and the stone floor, which acts as a display itself, invite visitors to approach and touch the materials even before starting a conversation.
3. Engagement and conversion: the natural stone bar, intentionally minimalist in seating, encourages standing interactions—a short, high-quality format that suits professionals who are there to compare materials rather than linger.
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