Inmode Allure 55sqm Booth - Nouvelles Esthétiques Trade Show
Inmode Allure caters to estheticians and beauty professionals seeking cutting-edge devices for permanent hair removal and skincare. At the Salon Nouvelles Esthétiques at Portes de Versailles, the Italian brand aimed to establish itself in the French professional beauty market with a booth that immediately projects a premium image, consistent with the high-end positioning of its machines.
AUKARÉ
expertise
The challenge entrusted to AUKARÉ: give each machine its own demonstration space without turning the booth into a cold, technical showroom. Each device weighs over 50kg, which dictated the entire design of the podiums. The Inmode Allure brand guidelines are precise and demanding, particularly regarding the floor color code, which had to be custom-printed on PVC to match the brand's identity exactly.
This level of attention to finish is a direct result of a bespoke booth approach: every technical detail, from the flooring to the wiring, is integrated from the design phase rather than managed as an emergency on-site.
What the team has created
AUKARÉ designed a booth structured around custom podiums, whose shapes and colors reflect the brand's graphic codes, with integrated LED under-lighting to highlight each machine. Two large 2.5m x 1.5m screens, positioned centrally, continuously broadcast promotional videos for the machines. Three red backlit lightboxes on the sides showcase brand visuals with elegant emphasis. A raised technical floor was installed to allow for the discreet routing of cables for all devices. A central storage area completes the setup. Two identical hanging signs, displayed as a pair, mirror the shape of the brand logo and visually frame the booth from the aisles.
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Architecture & materials
The podiums are the most technically demanding element of the booth. Each machine exceeds 50kg, requiring reinforced structural design that remains invisible on the surface but dictates the entire carpentry. The shape of the podiums echoes the geometric codes of the Inmode Allure logo, creating consistency between the display and the brand identity, turning each podium into a design object in its own right. The technical floor, integrated from the design stage, allows for clean, invisible wiring for all active devices on the booth.
Colors & identity
The custom-printed PVC floor is the technical choice that best reveals the high standards of the Inmode Allure brand guidelines: there was no question of using standard carpet or neutral laminate flooring. The floor color is part of the brand's identity, and AUKARÉ produced it with custom printing to match the exact color code required. The red backlit side lightboxes introduce the range's signature color into the booth's scenography without overwhelming every surface.
Technical features
The two large-format screens are the heart of the product demonstration setup. Positioned high in the center of the booth, they are visible from the aisle even before entering the space. The videos broadcast show the machines in operation and in a treatment context, allowing visitors to understand the final customer experience before even approaching the devices. The podiums with integrated LED under-lighting complete the setup by giving each machine individual illumination.
Visitor experience & flow
The visitor journey was designed in three stages:
1. Long-distance attraction: the dual hanging signs and large-format screens signal the booth from the aisles and invite visitors to approach.
2. Invitation to enter: the open podiums, accessible without barriers, allow visitors to get close to the machines and engage in demonstrations freely.
3. Engagement and conversion: the reception desks and treatment tables allow for a quick transition from a machine demonstration to booking a qualified appointment, with a dedicated area for seated sales discussions.
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